The 2024 Chaos Map has been released by the Location Business & Marketing Association Japan (LBMA Japan), a general incorporated association.

The 2024 Chaos Map has been released by the Location Business & Marketing Association Japan (LBMA Japan), a general incorporated association.
This is centered on companies that develop location information business and marketing in Japan, and WHERE is positioned in the areas of “IoT Indoor Sensing (Office/Factory)” and “Smart City/GX”.
For more information, please refer to the LBMA Japan website.

https://www.lbmajapan.com/locationchaosmap2
(Reference) This year’s Chaos Map has the following characteristics due to the changes and expansion in the location information industry.

  1. As co-creation and collaboration progress, the industry structure has changed to a value chain type of
    “data collection → analysis → utilization”
  2. The number of member companies in the IoT and indoor positioning fields has increased and diversified
  3. Standardization of location information use in GX has progressed
  4. The rise of companies that support location information privacy and PIA (Privacy Impact Assessment)