The 2024 Chaos Map has been released by the Location Business & Marketing Association Japan (LBMA Japan), a general incorporated association.
This is centered on companies that develop location information business and marketing in Japan, and WHERE is positioned in the areas of “IoT Indoor Sensing (Office/Factory)” and “Smart City/GX”.
For more information, please refer to the LBMA Japan website.
https://www.lbmajapan.com/locationchaosmap2
(Reference) This year’s Chaos Map has the following characteristics due to the changes and expansion in the location information industry.
- As co-creation and collaboration progress, the industry structure has changed to a value chain type of
“data collection → analysis → utilization” - The number of member companies in the IoT and indoor positioning fields has increased and diversified
- Standardization of location information use in GX has progressed
- The rise of companies that support location information privacy and PIA (Privacy Impact Assessment)